Americans With Disabilities Act (ADA) Essay - 757 Words

Americans With Disabilities Act (ADA) Approximately 54 million non-institutionalized Americans have physical, intellectual, or psychiatric disabilities (Hernandez, 2000). . The Americans With Disabilities Act (ADA) protects individuals with disabilities from discrimination based upon their disability (Bennett-Alexander, 2001). The protection extends to discrimination in a broad range of activities, including public services, public accommodations and employment. The ADAs ban against disability discrimination applies to both private and public employers in the United States. Not all individuals with disabilities are protected by the ADA. To be protected, individuals with disabilities must show that they are otherwise†¦show more content†¦Limiting, segregating, or classifying disabled job applicants or employees in a way that denies them employment opportunities because of their disability. 2. Using the services of organizations, such as employment agencies, referral services, labor unions, or healthcare providers, which discriminate against the disabled. 3. Using standards that discriminate on the basis of disability or enable discrimination. 4. Denying employment or job benefits to individuals because they have a relationship with someone who is disabled. 5. Not making a reasonable accommodation for the disabilities of employees or denying employment opportunities to them because of the duty to accommodate their disabilities. 6. Using qualification standards, employment tests, or selection criteria that screen out or the disabled unless they are job related. 7. Using employment tests that measure applicants disabilities, instead of their ability to do the job. This is not a complete list of the types of discrimination found in the workplace, there are other forms of workplace discrimination prohibited by the ADA. However, one form of workplace discrimination; the failure to reasonably accommodate the disabilities of applicants and employees, applies to all stages of the employment process. An accommodation is any change in the workplace environment or in the way things are done in the workplace that gives individuals with disabilities equal employmentShow MoreRelatedThe American Disability Act ( Ada )1176 Words   |  5 Pages Disability has been a function historical to justify inequality for any disabled people, but in addition has also helped so many women, and minorities. Over the years there have been many models that can explain disability law. There is a social model which argues that it is the environment, that basically caused those traits to limit the functions; therefore creating disability. Another model that people tend to us e when looking at disability is the normative claim, which his that disability shouldRead MoreAmerican With Disability Act ( Ada )855 Words   |  4 PagesIndividuals with disabilities continually encounter various forms of discrimination, including intentional exclusion from certain work areas, that denies them the opportunity to compete on an equal basis and to pursue those opportunities that guarantees success in the society. To guarantee success there is expectation regarding the relationship between the employer and employee, giving close attention to the various factors that should be considered to make the person with disability successful. ThisRead MoreThe Americans With Disabilities Act ( Ada )1432 Words   |  6 PagesThe Americans with Disabilities Act (ADA) strictly â€Å"prohibits discrimination and ensures equal opportunity for persons with disabilities in employment, State and local government services, public accommodations, commercial facilities and transportatio n.†1 This law, enacted in 1990, was created so that people with disabilities have the same rights and opportunities as everyone else in society so that they don’t get left behind. The ADA gives civil rights protections to those with disabilities in aRead MoreThe Americans With Disabilities Act ( Ada )1414 Words   |  6 PagesSection 504 of the Americans with Disabilities Act (ADA) created what is commonly referred to as a 504 or a 504 Plan. The purpose is to prevent/prohibit discrimination against public school students with disabilities and guarantee they receive accommodations that will ensure their academic success and access to the learning environment (University of Washington, 2015). Section 504 and the ADA govern education accommodations in college (Alao, 2015). Additionally, 504 Plans are a civil rights law.Read MoreThe American Disabilities Act ( Ada )2583 Words   |  11 Pages The American Disabilities Act (ADA) defines disabled workers as individuals who have â€Å"physical or mental impairment that substantially limits one or more major life activities, have a record of such an impairment, or are regarded as having such an impairment†. Such impairments substantially limit major life activities such as seeing, hearing, speaking, walking, breathing, performing manual tasks, learning, caring for oneself, and working (ada.gov). In contrast, the definition of disability usedRead MoreDisability Discrimination And Americans With Disability Act ( Ada )1983 Words   |  8 Pageshis/her disability in various areas of their lives. Today, discrimination against disability has become a complete law by which a person can sue the other party for being discriminated on any impairment. In the United States, the law is covered by Americans with Disability Act (ADA). The law prevents one party (specifically employers) to discriminate other party (particularly emplo yees) on the basis of their physical impairments. The purpose of this paper is to discuss and analyze disability discriminationRead MoreEssay on The Americans with Disabilities Act (ADA)1448 Words   |  6 PagesThe Americans with Disabilities Act (ADA) is one of the most significant laws in American History. Before the ADA was passed, employers were able to deny employment to a disabled worker, simply because he or she was disabled. With no other reason other than the persons physical disability, they were turned away or released from a job. The ADA gives civil rights protections to individuals with disabilities similar to those provided to individuals on the basis of race, color, sex, national originRead MoreResearch Paper on Americans with Disabilities Act (Ada2589 Words   |  11 Pagesknew very little about the ADA. During the period of research and writing the paper I hope to obtain a better grasp on the ADA in general. But I also hope to learn some things that my curre nt place of employment can improve our standards when it comes to those with disabilities. The ADA was signed into law on July 26, 1990 by then President George H. W. Bush. It prohibits discrimination based on disability and only disability. It is fairly similar to the Civil Rights Act of 1964. ResearchRead MoreThe Americans with Disabilities Act (ADA): A Good Start Essay1081 Words   |  5 Pagesdid the Americans with Disabilities Act. People are still isolated because of physical differences, such as disabilities. Some people may disagree, but the ways to victimize are more abundant than just abusive treatment. These ways include the constant evasion of a person, the exclusion of someone from some activity, as well as the change in manner towards them. These seem to be the most common responses for people with disabilities to receive. In fact, people who have disabilities may faceRead MoreThe Americans with Disabilities Act (ADA) in the Workplace Essay1556 Words   |  7 PagesPeople with disabilities have become an integral part of the workforce. The ADA forbids discrimination against people with disabilities when recruiting, hiring, training, and compensating employees (Sotoa Kleiner, 2013). The ADA prohibits discrimination against people with disabilities in em ployment, transportation, public accommodation, communications, and governmental and establishes requirements for telecommunications relay services (activities (Stryker, R. (2013). Employers are not allowed

Violent Video Games Do Not Equal Violent Kids - 1224 Words

Video games are very misunderstood by adults. They seem to believe violent video games leads to violent kids, but that is just not true. Violent video games really don’t do any damage on the psyche of a child that was not already damaged, and if there is no damage already than no damage shall be dealt. People say violent games like Call of Duty and Grand Theft Auto have been the cause of many school shootings which is just not true. Millions of people play violent video games every day and none of them go out and kill people. The person that goes out and kills people was sick in the head long before they played the violent video game. Maybe they enjoyed killing people a bit too much but that was not the intention of the games creators. They can’t help how some person who is sick in the head chooses to play their video game. I have three reason that will prove violent video games do not equal violent kids. The amount of time spent playing, how you spend your time playing , and violence in other media will help me to prove my point. First, we must discuss the amount of time spent playing. The amount of time spent playing video games is what truly affects kids. Playing for too long has worse affects than playing a violent game. I have two sources to back up my point as evidence. â€Å"Overall those who played for less than an hour a day were less likely to have problems such as aggression than those who did not play at all. But those who spend more than three hours a dayShow MoreRelated Video Games Violence Essay1580 Words   |  7 Pageschild has played video games once in their lives. There are various genres and types of video games such as action, first person shooters, adventure, education, role-playing, strategy, and many more. 89% of video games contain some violent content (Slife, 2008). The most addictive, common, and popular video games among children are the violent video games (Slife, 2008). A lot of video games these days depict â€Å"real-life violence† meaning that the settings and plots of these video games are taken fromRead MoreViolent Video games cause violence? I Think Not.1056 Words   |  5 Pageswebsites like YouTube as well as in video games. Yet, why is it that those video games are said to be the biggest media source responsible for the violent outbursts of different individuals? Is this really the case? Every eight out of ten homes in the United Kingdom own a current generation games console and video games have become a fantastic source of education when helping kids to learn, such websites like educationcity.com or the VTech Learning System that teach kids literacy, numeracy and the sciencesRead MoreEssay on Violent Video Games Cause Violence? 1170 Words   |  5 Pageslike YouTube as well as in video games. Yet, why is it that those video games are assumed to be the biggest media source responsible for the violent outbursts of different individuals? Is this really the case? Every eight out of ten homes in the United Kingdom own a existing generation games console and video games have become a extraordina ry source of education when helping kids to learn, such websites like educationcity.com or the VTech Learning System that teach kids literacy, numeracy and theRead MoreVideo Games Positive And Negative Effects1317 Words   |  6 PagesAbstract In recent years, video games have played an important role in the field of education and in treating psychological patients. Video games are a form of self-indulgence, which often provide unique and engaging environments that train players to think fast and resourcefully. With the right design and mechanics, they can facilitate learning and cognitive thinking in diverse levels .Computer games can be used in children with mental health issues, psychological disorders and in chronic disordersRead MoreAre Violent Video Games Are Harmful To Children And Adolescents?1729 Words   |  7 PagesTaking Sides: Violent Video Games There has been a long-standing debate that violent video games are harmful to the rising generations. The article that was selected to be critiqued is, â€Å"Are Violent Video Games Harmful to Children and Adolescents?†. The purpose of this paper is to analyze and critique the research methods and conclusions included by the author of the article. Summary Author, Steven F. Gruel, argues that there is an overwhelming amount of science and research that supports theRead MoreEssay on Violent Video Games Affect on Youth Today1138 Words   |  5 Pagesit seems as if America’s youth is becoming more violent. Concern for those aspects in our society which influence violent acts has become an issue since the tragedy at Columbine High School on April 20, 1999. Many feel one aspect of today’s society affecting our nation’s youth in a negative manner is video games. Is this form of entertainment really a factor in teen violence? I think not. We should blame the parents for teen violence, not video games. nbsp;nbsp;nbsp;nbsp;nbsp;John Holts articleRead More Video Games do Not Increase Teen Violence Essay1449 Words   |  6 PagesAmericas youth is becoming more violent. Concern for those aspects in our society which influence violent acts has become an issue since the tragedy at Columbine High School on April 20, 1999. Many feel one aspect of todays society affecting our nations youth in a negative manner is video games. Is this form of entertainment really a factor in teen violence? I think not. Video games are not to blame for increased teen violence. According to the article, Video Games and Children, by BernardRead MoreVideo Games And Its Effects On Children1519 Words   |  7 PagesVideo games in the 21st century have transformed from friendly competing into guns, explosions, and major violence. Video games are getting away with more violence every year and the games are becoming more extreme. The consistence and severity of violence is at an all-time high leading the most popular games in the gaming community to have a ‘mature’ rating due to the considerable amount of violence involved. For example, one of the highest selling video games of all time grossing one billion itsRead MoreVideo Games And Its Effect On Society Essay1380 Words   |  6 Pagesand the mainstream in the 1970’s, video games in America have been controversial. Currently around 97% of America s children play video games in some form; from home consoles such as Xbox, to personal computers and mobile games on smartphones, even in an educational form, video games are nearly everywhere and bringing in big money. Around $21 billion is being funneled into a domestic video game industry. But what are these kids viewing when playing video games and how does that affect their roleRead More Columbine Shooting: Killer Kids Essay example932 Words   |  4 Pagesand left another 28 wounded. The shooters then took their own lives. The two teenage gunmen did not have a previous history of violence but were both enthusiasts of killing-oriented video games. The violence in video games was a major factor in teaching these kids how to shoot other people in real life. Violent video games can and have led children to committing acts of violence against other children and adults.nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; Growing children are easily

Brief Biography and their Styles Free Essays

Born in 1905, Christian Dior was a French designer whose destiny to be a fashion designer was in his blood. His grandfather, Louis-Jean Dior, first established the Dior fortune, although it was nothing related to fashion. The grandfather established the business of producing char from oxidized roots and then importing guano from Chile and Peru. We will write a custom essay sample on Brief Biography and their Styles or any similar topic only for you Order Now The business was then expanded by the cousins Lucien and Maurice Dior, the latter being Christian Dior’s father (Pochna 8). His mother who was the most influential person in his life; he was never interested of his father’s work. Madeleine, his mother, longed for beautiful things to compensate for the â€Å"less appealing nature of her husband’s profession† (Pochna 12). Eventually, Christian studied political science at Paris and created costumes for the annual carnivals back at his hometown. But his journey to success was not smooth sailing. His mother died, the family’s business went broke, and Christian developed tuberculosis. It was only in 1946 when he was given a break to be a designer (â€Å"Christian Dior’s Luck†). The name Christian Dior became one of the top-of-the-line brands in the fashion world. Today, he is known for introducing a collection of feminine clothes with soft rounded shapes, flowing skirts, and nipped-in waists. He envisioned creations that are â€Å"luxurious, exquisite and very womanly. † For this reason, he won the hearts of many women around the world (â€Å"Christian Dior’s Luck†). In addition, Dior is known for creating wonderful dresses called â€Å"Venus† and â€Å"Junon. † Jeanne Lanvin The year 1867 witnessed the birth of another future couturiere. Despite poverty, Jeanne Lanvin rose to being a famous designer. At the young age of 16, she learned how to make hats. Later on, she conducted an on-the-job training at Suzanne Talbot’s fashion house and became a young milliner. Her training taught her the right skills in dressmaking. After a few years, Lanvin set up stalls to sell her hats. Later on, she opened her very own boutique. She became famous among Parisian mothers when she made a dress for her sister and her niece. Lanvin created dresses with charming pleats and trimmed with English embroidery (Sanderson). Lanvin also became famous for the â€Å"robes de style† clothing, characterized with tight waists and full skirts. Her creations were to be the precursors of Christian Dior’s â€Å"New Look† creations. In addition, she was also known for the â€Å"la chemise† dress. This was to become the â€Å"basic silhouette† for the 19th and 20th centuries. In addition, Lanvin was known for intriguing designs, such as her Riviera collection which featured Aztec-inspired embroidery. In 1922, her collection was added with a â€Å"Breton† suit. It consisted of a gathered skirt with a short and braided jacket. The jacket, in turn, has many tiny buttons and boasted a white organdy collar. The suit also came with a sailor hat (de Mesterton). Lanvin’s creations were in demand among actresses and royal personalities. Many people liked the way Lanvin designed her creations with embroidery, beading, and use of exotic embellishments. Not only these, but Lanvin also made sure that her dresses were of high quality. Additionally, she believed that women should wear clothes that are colorful and feminine. She created dresses with empire-waists, sleeves that were long and flowing, billowing skirts, and tight waists. She made use of luxurious fabrics in her creations and incorporated ruffles, lace, flowers, beading, and ribbons. The Lanvin style was also known to make use of applique, parallel stitching, and embroidery (de Mesterton). Madeleine Vionnet Madeleine Vionnet was another French designer born on 1876. Just like Lanvin, Vionnet learned from an early age the skills of dressmaking. When she was 11, she became an apprentice of a seamstress. By the age of 19, she became a premiere d’atelier. In 1902, she entered the House of Callot Soeurs and learned to make dresses through â€Å"impeovizational draping. † A few years later, she became a designer at the House of Doucet. This was where Vionnet was inspired to make clothes for uncorsetted bodies (Bissonnette). Vionnet worked for many dressmakers in London and Paris before launching her own house in 1912. She revolutioned the world of fashion when she developed the bias cut, characterized as sleek and graceful style. The bias cut enabled the clothing to cling to the body like a second skin. With this creation, Vionnet became famous, and many people would praise the way she combined geometry and anatomy to her dresses. Vionnet was also known to pay close attention to the medium and fabric she used. Furthermore, Vionnet took advantage of the knowledge that the body is a three-dimensional entity. Thus, she developed techniques such as pleating, twisting, cutting, tucking, wrapping and looping fabric (Bissonnette). In addition, Vionnet made use of the bias cut by creating garments that did not use corsets and constricting undergarments. She was a popular designer in the 1930s when she introduced garments that sensually cling to the body. These creations were inspired by medieval styles including Greek and Roman. Aside from the famous bias cut, Vionnet was also the mastermind behind the creation of cowl neck, handkerchief dress, and the halter top (â€Å"Vionnet, Madeleine†). Vionnet was different from other designers in such a way that her creations were hard to copy. This was because she was afraid that others would copy her style and sell them cheaply (Condra 124). Victor Stiebel In the fashion world, Victor Stiebel is known for creating romantic evening gowns and flawless tailoring. This was later became Stiebel’s signature as a designer. Born in 1907, Stiebel studied architecture at Cambridge where he designed the costumes for a theatrical presentation. In 1927, the Victoria Albert had two of Stiebel’s designs. One featured a black and white evening dress in Garconne style. The other one was a black and silver gown with an appliqued snake from hem to bodice (Conekin 147). Two years later, Stiebel trained at Reville where he learned the skills for creating evening garments. Three years was enough for Stiebel to fully learn the necessary skills for haute couture (Conekin 147). He opened his very own house in 1932. Despite the â€Å"diminishing role of the court dressmaker,† Stiebel chose to establish himself along this line. Surprisingly, his creations were acclaimed. Many considered his garments as â€Å"very striking creations. † In addition, the simple evening gowns he made were praised as â€Å"particularly suited to the Englishwoman’s figure. † Stiebel was also famous for cleverly using pleats and draperies that defined the body. His signature was then known to be the artful use of striped fabrics (Conekin 148). Not only were these Stiebel’s creations that garnered praises from fashion magazines. He was admired for featuring slender cut and floral printed dresses. Specifically, Stiebel created an Empire line dress made from oyster satin which featured a silver-edged train. He also proved to be a resourceful and imaginative designer. He designed clothes that were appropriate for the season (Conekin 148). In 1942, Stiebel, along with other designers, founded the Incorporated Society of London Fashion Designers. The organization aimed to represent the interests of London fashion designers. During this time, some of Stiebel’s creations were gown in flowing Grecian styles made of silk jersey. He also designed and created a black gown with ostrich feathers trimmings. Many of his other designs were featured on fashion magazines (Conekin 151). Pauline Trigere Pauline Trigere is another Paris-born designer who rose to fame because of her own style in designing and creating clothes. She migrated to the United States and became an American citizen in the 1940s. She was the daughter of a tailor, and she longed to be a professional in the fashion world. Before opening her own house in 1942, Trigere worked for other design houses in New York. Armed with the skills she learned from her father and from the design houses, she created 11 dresses which her brother sold. Her clothes were sold because the boutiques liked the way Trigere created them (Ward Ferguson). Her clothes were famously known for being feminine-fitting. Aside from this, the wealthy and famous personalities liked her style of exquisite tailoring. Trigere also made use of very expensive materials, thus driving the prices of her creations higher. One of her famous creations was the wardrobe of Patricia Neal in â€Å"Breakfast at Tiffany’s† (Ward Ferguson). Trigere is known for many things, one of which is the creation of the first reversible coat. Coats were her most recognized garment, and she made various styles. She was also known for creating sleeveless coats and coats featuring detachable scarves. She also included her trademark turtle pins among her clothes (Ward Ferguson). Additionally, Trigere was known for directly turning sketches into dresses because she herself did not know how to sketch. But this was not a disadvantage for the creative designer. What Trigere did was to â€Å"cut and drape from bolts of fabric† (Nemy 1). Even after death, Trigere is praised by her peers for beingan intellectual designer and creator of timeless fashion (Nemy 1). Works Cited Bissonnette, Anne. 2001. Vionnet. Kent State University Museum. 27 April 2009 http://dept. kent. edu/museum/exhibit/vionnet/main. htm. â€Å"Christian Dior’s Luck. † 2007. Articlesbase. 27 April 2009 http://www. articlesbase. com/art-and-entertainment-articles/christian-diors-luck-254390. html. Condra, Jill. The Greenwood encyclopedia of clothing through world history. United States: Greenwood Publishing group, 2008. Conekin, Becky. The Englishness of English Dress. England: Berg Publishers, 2002. De Mesterton, M-J. 2008. History of the House of Lanvin. Elegant Survival. 27 April 2009 http://www. elegantsurvival. net/elegantcultureandtravel. htm. Nemy, Enid. 2002. Pauline Trigere, 93, Exemplar of American Styles, Dies. The New York Times. 27 April 2009 http://www. nytimes. com/2002/02/15/nyregion/pauline-trigere-93-exemplar-of-american-style-dies. html. How to cite Brief Biography and their Styles, Papers

Mainstream Media Evolution

Question: Discuss about the Mainstream Media Evolution. Answer: The role of Public Sphere The public discourse is dominated by the open exchanges of political, cultural, social opinions and philosophies. These are similar to the ones happening in ancient Greece and the town halls in the colonial period. This thus translates into the American fabric of citizen participation and can be linked to democracy where the denizens participate in all public affairs. The American citizenry is dedicated to the American ideal to building opinions for public affairs for a sustainable and healthy democracy (Tocqueville 1990). This will lead to an added self-interest and significant increase of self-respect in the community (Tocqueville 1990). There has been insistence by researchers to delve into the matters of inquiry and communication as a basis for a civilized society, this has highlighted a number of debates over all these years (Dewey 2000). In this case public relates to everything that is out in the public domain that includes nationality, unity, and information that is not private, yet it is accessible and observable by all. America goes Digital In the first couple of months of 2009, the shift of the US consumer base moved towards digital television. The US government has already brought about such legislations since the early 90s. The government mandated changes in the manufacturing process, thus the manufacturers introduced tuners with the new TV sets. The manufacturers have thus been phasing out the analog systems and bringing in the digital systems. There have been several changes apart from the ones mentioned above that have led to the transition from normal color television to digital television. The manufacturers used proactive advertisement campaigns to create a change in consumer mindset. When we look at the numbers as of 2008 there are more than 20 million U.S households that used non-digital sets. However watchdogs, announcers and producers have made a large number of crucial judgments regarding the future of digital TV and high-tech solutions for numerous consumers. As far as early adopters in this market is concerned these consumers are rightly addressed as conformist users. Owning technology gives them a satisfaction that makes them purchase the new television set or a digital tuner card. Such consumers also buy satellite television for the same reason. The government supported this transition at a number of levels, they have subsidized this through the NTIA which is the National Telecommunication and Information Administration. These subsidies led to an addition of $2 billion on the exchequer (Ramasubramanian 2015) Then came the Act of Telecommunications in the year 1996, specifically authorized the changeover as discussed above. Electronics companies were in a complete stronghold to upturn revenue through digital TV receiver deals. This change made the market highly competitive and there were intensive price wars amongst the cable operators to attract a wider consumer base. Consumers have been wooed by showcasing that digital television will bring clearer and better picture. The new Information Age and Beyond In this era of WikiLeaks and Snowden, Media and journalism has become largely revolutionary. There is a greater information access, the social media has made secrecy a thing of the past. There have been several researchers on the influence of internet and particularly World Wide Web has made a pathway for consumer orientation to change from information to community building and networking. This has been a major change that Web 2.0 has brought up. Mainstream media is actually the fourth arm of the federal government. The transformation brought about by Web 2.0 has brought up new platforms like LinkedIn, Twitter, Facebook and YouTube. These platforms has led to several forms of political and social expressions (Bowen 1996). This has helped a more informed voter base for healthy democracy. The internet users can now easily find voting records of representatives with a single click. They can also track the Supreme Court verdicts (Bowen 1996). Source: statista This socialization has led to development of special interests groups and campaigns run for common causes to co-ordinate in a better manner (Guerrero and Mrquez-Ramrez 2014). In the year 1996, Decision Maker, a software program developed by Marcel Bullinga has led to the transformation of the debates in presidential elections. This program launched the first online debates in Netherlands and gradually this platform moved in the worlds oldest democracy. This platform involved political representatives, action groups and other non-governmental representatives. The researchers noticed a traction in the forum when political parties from various clouts were involved (Lisa 2005). Thus political discourse can also be made online and can impact the entire political course of development before the elections. Though the span of internet in those days was restricted to the elites hence discussions did not include the common class of people which is essential for the sustenance of democracy. However the speared on internet in the early 2000s has led to a widespread discourse of political and social issues that have reached every nook and corner of the United States. Reel to Real: Documentaries and Films The creative side of media is reflected in film and documentary making. In the US Netflix has revolutionized the way films are viewed across the globe. In the United States there has been a recent upsurge in creating documentary films based on real time events. The reason they have gained traction is due to their depiction of reality rather than the rosy picture a movie presents. This is the reason why documentaries like Inside Job received worldwide acclaim (Streitmatter 2015). This even ended up highly accredited movies like The Big Short which changed the way Wall Street was viewed across the globe. Hence digital coverage and platforms like Netflix have made movie creators and distributors make movies that arouse public interest. Social Media: The Delivery of News, the Sharing of Ideas, the Expression of Opinions Social Media has become a powerful platform for ideation and expression. The way any idea spreads across the globe has led to the formation of a viral marketing channel for a number of companies. This spread cannot be blocked by any company or organization (Haboush, Warren and Benuto 2012). When a person logs into a social media platform and expresses an opinion or an idea, this expression is bound to reach the world in a number of ways. These days news has been interwoven. The example in this context is online new portals of various channels having a page on Facebook or Twitter to stay connected and deliver information (Christakis 2014) The proliferation of Social Media Platforms Source: NYTimes.com Let us look at the real life examples to explain this phenomenon, the recent hurricanes in the west coast like Katrina, Andrew etc. generated a lot of interest even in the east coast and as far wide as Alaska. This resulted in civil authorities and common people reaching out to help people in need. The coverage of the Iraq War or the capture of Osama led to far greater impact to lead to a public outcry of the situation. The Bush Administration was penalized for the same. The government cannot control the proliferation of information and images which the world was watching is real time. Other global examples are the coverage of lost Malaysian Airlines flight 370 generated public interest from as far as California is the far west. When the earthquake in Haiti created media attention across the globe. Social Media sites were abuzz with the news of the calamity. Analytics: Media and Change in consumer behavior Media has changed the way society has thought over issues in the past and will continue shaping future perspectives. Society is thus on the threshold of a new gradient altogether, there will be immense changes in the way society will operate. Even if there are radical ideas and opinions people will be able to share them. Also people from across geographies will be able to communicate and express in ways unknown to mankind right now. Officials and politicians will find it extremely difficult to keep secrets and silence any opinion against them (Havens 2013). The digital revolution has thus reshaped the way media and news reporting function. These changes have thus become radical to shape the society. Since this digital revolution there has been a change in media industry due to fall in advertising revenue. There has been a rise on competition among broadcasters (Gentile 2016) There is a trend of shift from traditional advertising to mobile advertising and these advertising platforms are giving the traditional media outlets a run for their money. With improvement in the economy the overall share of revenue in advertising and media is set to grow and companies especially in the digital space are benefitting from it. Researchers feel that the news and media business is set to enter an innovative stage of its development. There will be increased cash flows from certain portions that will drive growth. This change will be driven by an exponential user base growth and the change in platform from traditional to digital. Also the usage of mobility as a platform has further revolutionized the advertising industry (Pickard 2013). Jacob Jones a leading advertising consultant noted quite a few years ago that there is a need to look at the dynamics of the movement generated by Facebook (FB) due to change from desktop based website to app based mobile service but that question has been emphatically answered by the increase of user base for FB. Conclusion Even if there are radical ideas and opinions people will be able to share them. Also people from across geographies will be able to communicate and express in ways unknown to mankind right now. Officials and politicians will find it extremely difficult to keep secrets and silence any opinion against them. Media in America has been the fourth rung of governance, hence this essay has tried to highlight the influence media gained and lost over the past century. There are thus salient changes in the industry and have had tremendous significances for the public domain (Leavitt, Covarrubias, Perez and Fryberg 2015). Also, this report has tried to look at the historical perspective based on comparative analysis of studies. It has tried to highlight the changes in American democratic system with the advances in media (Kottak 2016) This report also talks about how reporting has changed all these years with the inclusion of digital reporting. This report will now like to conclude on how the fragmentation of media has led to more protection of general public rather than causing trouble. There are examples that talk about the corporate control over media and that leads to bias and unfair coverage of news items, which are the pitfalls of this fragmentation. Even though all these issues exist media will always continue to become a pillar of strength for democracy to function smoothly. It ensures one of the basic freedom i.e. the Freedom of Speech and Expression which is guaranteed by the constitution. References Bowen, J.A., 1996. Foreign news in American media.Journal of Communication,27(1), pp.46-51. Lisa, M., 2005. 'I'm straight, but I kissed a girl': The trouble with American media representations of female-female sexuality.Feminism Psychology,15(1)), pp.104-110. Tocqueville, E., 1990.Split vision: The portrayal of Arabs in the American media. Middle East Policy Council. Gentile, D.A., 2016. The Evolution of Scientific Skepticism in the Media Violence Debate.Analyses of Social Issues and Public Policy. Dewey, D.C., 2000. Commercialism and professionalism in the American news media.Mass media and society,3, pp.243-262. Leavitt, P.A., Covarrubias, R., Perez, Y.A. and Fryberg, S.A., 2015. 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